Once the first parlour was established, interest began to be generated within the franchising community. In November 1965, a second parlour (and the first franchised parlour) was opened in Salem Oregon. This parlour was one of the smallest built, and had no party room.

Inside the Salem Farrell's (from a promotional postcard)

On May 4th, 1966, Bob and Ken opened their second company-owned parlour, at 122nd and Halsey in Portland. This was followed by parlours in Raleigh Hills (suburban Portland) in 1967 and at Lloyd Center in 1968. At the same time, franchised parlours were sprouting up in Eugene Oregon, Bellevue Washington, and San Diego, Fresno and Los Angeles California.

With the Portland market built out, Farrell's then started opening company-owned parlours in Northern California (Sacramento, on Freeport Blvd and on Howe Avenue, as well as in San Mateo, Fremont, San Jose and Sunnyvale).  With all this growth on the way, Bob and Ken took on another partner, Dale Belford, in 1966. Dale was a CPA and brought his financial acumen to the company. This would be important during the expansion that was to come. Ken was spending time at the test labs at Richardson & Holland (a Seattle-based ice cream topping company), developing the formulas for Farrell's ice cream.

Bob and Ken's second company-owned parlour at 122nd and Halsey in Portland

In 1969, Farrell’s expanded east of the Rockies with the first franchised parlour in Brooklyn Center (in the Minneapolis/St Paul Minnesota area). Soon after, another franchise was awarded for Michigan. Territorial franchises were also awarded for Hawaii and the greater Phoenix Arizona area as well as El Paso Texas.

Ken McCarthy steers at grand opening of a parlour in Washington State

Most of the parlours opened in the 1960’s were “free-standing”, not embedded within enclosed shopping centers. Even those that were located in shopping centers had substantial outside visibility. Also, as a result of the territorial franchising system, each metropolitan area was well-saturated with parlours (Minneapolis/St Paul had five parlours at one time; the Los Angeles area had 14 parlours by 1971).