Personal History
Home • Up • The Beginning • The 1960s • The Early 1970's • The Mid-1970's • The Late 1970's • Private Again (1982-83) • Good Intentions (1983-84) • Course Change (1985-1992) • The Present • Franchises • Where can Farrell's Go? • Personal History

 

My career at Farrell's began in July, 1977 at a parlour in Southridge Shopping Center in Greendale Wisconsin. I started as a lowly dishwasher, and toiled through the ranks as I saved money for my high school choir's trip to Italy. In November, I was promoted to "Kitchen Attendant" (fancy name for line cook). I eventually mastered that department, and over the next two years I mastered the fountain department and pantry prep areas as well.

Over this time, I had found the Farrell's concept fascinating. Most of the customers (and employees as well) were having fun, and it seemed to fill a niche, particularly for birthdays, school dances, etc.

By 1981, as my college career was floundering, I decided to join the full-time crew at the parlour. in 1982, I was promoted to lead employee at the parlour at Northridge Shopping Center in Milwaukee, Wisconsin. This parlour was not profitable at that time, and sales were spiraling downward. Nonetheless, it provided a tremendous training avenue for me. While working there, I was promoted to full assistant manager.

The Milwaukee Farrell's was closed in March, 1983. I subsequently transferred to the parlour in Woodfield Shopping Center in Schaumburg, Illinois (A once-mighty parlour that, through local mismanagement, became merely average). Before landing there, however, I spent a three week stint at the Ford City parlour on the south side of Chicago. Once at Schaumburg, I spent the next 18 months there before being promoted to parlour manager at the parlour in North Riverside, Illinois. This parlour, another colossal money-loser, was slated to be sold as soon as the company could secure a buyer. I ran that parlour until January, 1995, when I was offered an opportunity to move to sunny southern California to operate a parlour out there.

The parlour on Hawthorne Blvd in Torrance, California, was a potential goldmine whose potential had not been tapped in a few years. My time there had also been most formative with respect to my understanding of what Farrell's is and means. Problem was that, by the time I had arrived in California, the plans for dissolution of the Farrell's chain were already in motion. Torrance closed at the end of August, 1995 (the company sold it to Collins Food International for $400k; they converted the store into an Ed Debevic's). Disheartened, I returned to Greendale, to my original parlour, and worked as assistant to the manager there for the next four months until that parlour was shut down and sold.


After my time at Farrell's, I worked briefly as a dining room manager for Marriott Hotel division. I also spent three weeks in the management training program for Cracker Barrel Old Country Stores, and I finished out my first restaurant management career with Country Kitchens of Wisconsin. None of these companies was nearly as much fun as Farrell's, and I found that I didn't enjoy restaurant management (parlour management was a different story). Finally, in March 1998, I left the restaurant industry and returned to the University of Wisconsin-Milwaukee to finish pursuing the engineering degree I had abandoned so many years earlier.

 

• Back •

Copyright 2007 by Roger Baker