| These are some of the buttons from my
collection. The Yummy F pin (F with a lollipop on it) was awarded each
quarter to the parlour with the highest candy sales nationally. The cashiers
typically received these pins. The other small pin is a service award pin;
this one is for one year of service. "Pardon Our Newness" is worn by the
staff during the first month following a parlour's grand opening. The "Fun
to Work" button was part of the standard uniform for all employees. |
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| Male employees wore white buttoned shirts with
this very short clip-on tie. Best part of it was that it was
dishwasher-safe. |
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| Hats for cats, dogs, and people. No, actually
the big hat is a standard-size skimmer hat; this one has the O'Farrell's
promotional hat band on it (it was used for St. Patrick's Day in 1978-79).
the small hat (angled) is an antenna topper for car aerials; it also could
be used as a bottle stopper as the inside was carved in the shape of a cork.
The last small hat is a "hat bank", with a coin slot cut in the bottom
board.
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| The free-standing stores had video games - the
L.A. stores actually had mini-arcades built which contained 8 standup games.
Tokens were used for cash security. The brass tokens were dispensed from a
machine for $0.25 each. The silver tokens were kept in the custody of the
manager, and were given to customers if their tokens were "eaten" by the
game machines. |
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| The VIP card was the multi-purpose coupon used
in all the stores. It entitled a customer to a complimentary two-scoop hot
fudge sundae. These coupons would be given as promotional items in various
social events. They also would be used as part of the customer satisfaction
program (as a bounce-back coupon). |
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| This bumper sticker was printed in 1977 as part
of a campaign to "Get the Word Out" in Wisconsin. The bumper sticker itself
was not waterfast; as a result, it was not effective as an advertising
medium. |
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| Table Tents are
those things you see in the middle of your table or booth, often advertising a monthly special or
promotion. Farrell's made liberal use of table tents throughout the years -
this one, from 1976, promoted the banana split sundae. |
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| Also from 1976, this tent card promoted the
fudge sundaes. Interesting note; the sundae that is pictured here did not
exist on the menu. The closest sundae that was offered (the Super Purist)
had no whipped cream, nuts or cherry on it. |
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| In 1964, with a contentious election brewing
between Johnson and Goldwater, Farrell's decided to endorse the underdog.
Banners, bumper stickers and buttons were produced for the Coolidge camp.
The stint was repeated for the 1968 election as well. This bumper sticker
was from the 1964 campaign. |
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