| Farrell's used
award pins throughout its history to signify individual accomplishments by
its employees. In the 1970's, it began using buttons prolifically to market
its various campaigns. The "Yummy F" pin (top left) was awarded quarterly to
the cashiers and managers in the parlour in each region that had the highest
candy sales percentage. the service anniversary pin (top right) was awarded
to each employee to commemorate another year of faithful service to
Farrell's.
The "It's Fun to Work at FARRELL'S" button
was standard uniform issue for all employees. "Pardon Our Newness" was a
button that was worn by all staff in a newly-opened parlour.
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| Around 1980,
Farrell's started the Enthusiastic Atmosphere Today and Tomorrow (E.A.T.T.)
campaign, which ran for a few years. Employees who submitted creative
announcements for birthdays, zoo deliveries, etc., would receive a button to
wear. |
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| In 1974, Farrell's
attempted to boost food sales in its parlours during the evening ice cream
business with their FFIC campaign. FFIC stood for "French Fries and Ice
Cream"; the idea was to encourage customers to order a side of fries with
their sundaes. This was not a long-lived promotion for some reason. |
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| In 1976, Farrell's
tried to implement a "Key Employee" program. Certain select employees in a
parlour would be designated as key employees and forced to wear this button
with their name between the red lines. |
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| The top employee
program was a long-standing staple of the Farrell's employee recognition
program. Each parlour would periodically name a top employee, who'd receive
this 3/4" pin. |
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| Employees at the
Burnside parlour got to wear this pin, which designated the store as the
very first Farrell's. |
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| Before the pig
ribbon, each parlour provided an award button. Early versions had the
location of the parlour on it, while later ones were generic. |
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| In 1975, this
simple "button of gratitude" was worn by employees to recognize that without
the customer, Farrell's is nothing. Ironically (or not), this campaign
concided with one of Farrell's worst financial performances. |
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| In 1979, Farrell's
unveiled the multiple patty burger option on the menu. These buttons were
part of a promotion for the double burger, triple burger and home run (4
patty) burger. |
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