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Santa Clarita - As I walk into the indoor entertainment facility at Mountasia
Family Fun Center, Farrell's is the first thing I see. The parlour has a
different style from the original parlours; the exterior of the old parlours
resembled a showboat, while Santa Clarita has what one person described to me as
a "Philadelphia town hall" look. Liberal use of beadboard on exterior walls, and
wide crown molding make for an old-fashioned look. Above one interior entrance
to the parlour, wallpaper has imprinted images from old menus. This style is
designed to trigger memories of the old Farrell's within the minds of visitors.
 
Farrell's Dining Room and Party Room
Inside the parlour, I am drawn to the combination Fountain counter/candy
store. The fountain has a glass front so guests can more easily watch as their
sundaes are made. The workflow in the fountain was chaotic and constrained - I
spent a fair amount of time discussing this with the folks. The candy section is
minimal - stick candy, rock candy, some of the novelty items of yore, plus
Farrell's shirts and mugs.

Fountain and Candy Counter
The booth and table tops are made of a Corian-like
solid surface material. The chairs are not bentwood, but give the appearance of
something from an 18th century schoolhouse. There are numerous pictures on the
wall from the Farrell's archives. My favorite picture is the store opening at
Lloyd Center in Portland - three dozen employees are standing on the roof over
the front patio of the parlour, which I am fairly certain wasn't rated to handle
that much weight.
In the restroom hallway, proudly displayed on the walls, were three framed
reproductions of authentic menus from 1963, 1974, and 1977. The current
menu has an attractive array of burgers, sandwiches and sundaes. On two separate
visits I had the Reuben and the Whamburger (a bacon cheeseburger with thinly
sliced ham). Both were very good. For dessert I had the Rocky Road. I also
sampled the Oreo Bliss and the hot fudge sundae. At the time of my visits, table
service was not offered. I was told that full service would be implemented in a
couple of weeks.
The ambiance of the parlour was broken frequently by the chronic noise from
the adjacent game arcade.
No background music is used - the only musical offering was from the player
piano. Songs in the piano library include Pink Floyd's The Wall and the theme
from The Twilight Zone as well as more traditional ragtime tunes. As it turns out, not everything sounds good on a player
piano.
When I was at Santa Clarita, southern California was experiencing its first
serious rain in nine months. In spite of the precipitation, the Farrell's was
doing a very respectable business on Saturday, with non-stop reserved parties. I
saw two hot fudge volcanoes and four zoos being prepared and served. Even the
Friday afternoon party traffic was better than I thought it would be. If this
parlour lacked anything during my time there it was walk-in traffic. This was
probably due as much to the rain as anything, but when I was there on a Thursday
evening, there were only a couple of tables being occupied. This may also be due
to the parlour's location.
My last day there, while I was standing outside the fun center entrance
talking with the C.O.O. of Parlour Enterprises, a lady who was exiting the
building asked if I was the manager. She went on to mention that the people who
served her party were terrific. I couldn't agree more.
I am encouraged by what I saw while I was at this parlour. At the same time,
I tend to be impatient when it comes to processes and procedures development. Of
course, this is the "prototype" parlour, so presumably when the next parlour is
opened, all of the procedural issues will be resolved. To be fair,
many of these "issues" seemed to be transparent to the customer, and should not
detract from one's visit.
Note: Since my visit in early November, Farrell's had their official "Grand
Opening" on Friday, December 13, 2002.
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