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Did you Know?..... Despite the numerous ice cream flavors in existence, the most popular flavors are Vanilla, Chocolate, Strawberry and Butter Pecan. 80 percent of all ice cream is consumed after 8 pm at night. Each American consumes over 23 quarts of ice cream and dairy desserts each year. July is National Ice Cream Month. The first ice cream parlour opened in New York City in 1876. Dolly Madison served ice cream to White House guests during the inaugural ball in 1812. George Washington was rumored to have kept an ice cream churn at Mount Vernon. The ice cream soda was created when a concessionaire, who sold a mix of soda water, cream and syrup (sometimes referred to as an Egg Cream), ran out of cream and substituted ice cream into the mix. During the 1920's, many communities banned the sale of soda water on Sundays. A drug-store operator in Evanston, Illinois, made a concoction using ice cream, syrup, and no soda water. This newly created "Sunday" soda was later renamed the sundae. The ice cream cone was rumored to have been invented during the 1904 world's fair in St. Louis. An ice cream vendor ran out of dishes and teamed up with a neighboring pastry vendor who rolled up a waffle pastry into a makeshift cone to hold the ice cream. Another source attributes the cone's invention to Italo Marchiony, a New York pushcart vendor who sold ice cream in his patented edible cup to keep overhead costs down. While Farrell's operated 130 ice cream parlours, the company also owned and operated two specialty foodservice establishments. The Coquery, a cafeteria-style restaurant in Houston's Galleria shopping mall, was opened adjacent to the the Farrell's parlour. And in Portland's Washington Square shopping center, a food court called The Park was also owned and operated by Farrell's. Bob Farrell named three sundaes after his daughters:
Sharon's Dish was named after the daughter of Farrell's partner Ken McCarthy. Farrell's served waffles - an early menu from the 1960's had seven waffle dishes, as well as a bagel with creamed cheese and lox. There were two "Farrell's" located in Marriott's Great America Theme Parks in the late 1970's. These parks, located in Gurnee, Illinois and Santa Clara, California, had amongst their various food outlets an ice cream shop. These parlours were Farrell's in name only. While the Farrell's sign was proudly displayed in the front of the building, these shops were not run by Farrell's, and had none of what Farrell's was known for. They served mainly cones of various flavors, a very limited variety of sundaes, and soft drinks. Nor were they full-service, and don't even think of asking for your free birthday sundae there. Once Marriott sold Farrell's in March, 1982, these parlours were changed to "Firehouse Ice Cream Parlours." The largest sundaes on Farrell's menu were often renamed by franchisees to give a local flavor to their menu. For example, the Zoo was originally called the Portland Zoo; franchisees named it the Woodland Park Zoo (Washington State), San Diego Zoo (San Diego, California), and Honolulu Zoo (Hawaii). The Pike's Peak sundae was originally called Mount Hood; franchise variants include Mauna Loa, Mount Whitney, Mount Helix, and Mount Rainier. Various aspects of Farrell's were so unique, they were trademarked to protect them from being used by wannabe ice cream parlours. The following is a list of the known Trademarks and Service Marks associated with Farrell's over the years. The few pictures that are shown were obtained from the U.S. Patent and Trademark Office website, and are admittedly poor quality. Farrell's Zoo -
originally used by Farrell's in 1969, was registered with Trademark Office in
1976 (registration number 1065035). The original trademark expired, and was
replaced with registration number 2460711. Before 1969, sundae was referred to
by a number of names (Portland Zoo, Woodland Park Zoo, etc.) Police Farce - A badge-type logo was designed as part of a kids party package. Logo was filed in 1976 (registration number 1076168), and has since lapsed. Gastronomicaldelicatessenepicurean's delight - First used in 1969, the largest sandwich's name was filed with the trademark office in 1971 (registration number 0948702). Pike's Peak - The "sundae for four" which was also called Mt. Ranier, Mt. St. Helens, Mt.Helix etc., got this name in the mid-1960's for company-owned stores. Registration number 1061875. Pig's Trough - While this became the official name for "The Trough" in 1977, it wasn't trademarked until 2000. Registration number 2305646. The Golddigger - this treat, made with butter pecan ice cream, banana wheels and hot butterscotch, was registered in 1977. Registration number 1062995.
Tummy Warmers - Hoping to ride the successful wave of the "Big Swig", Tummy Warmers were rolled out in winter 1982-83. This logo was filed in 1983, and abandoned before it ever got registered. Serial number 73410514
The Coquery - Farrell's leased nearly 12,000 square feet of prime space in the Galleria in Houston Texas. Since a typical Farrell's was only 5,500 square feet, Farrell's built a cafeteria-style restaurant in the remaining space. The logo on the right was first used on February 28, 1971 and was trademarked (registration number 0950057).
The Park - When Farrell's built the parlour in the Washington Square Shopping Center, they also rented a large (~16,000 square feet) space which became a food court with seven restaurants. This logo was first used in 1975 and registered in 1977. Registration number 1066963. Here is some more, completely useless trivia: The easternmost Farrell's was in Massapequa, New York. The southernmost Farrell's on the continental U.S. was in Hialeah, Florida. The northernmost Farrell's was in Burnaby, British Columbia (in Canada). The westernmost Farrell's (not including Hawaii) was in Daly City, California. The shortest-lived Farrell's was in Northglenn, Colorado. It opened in 1975 and (as far as I can discern) lasted for 1 1/2 years. The longest-operating single store was in Eugene, Oregon. It opened in 1966 and operated under the Farrell's banner for 32 years, until 1998. The state with the most Farrell's was (no surprise here) California, with 35 parlours. Hawaii was second with 8 parlours. Oregon and Michigan tie (with 7 parlours) for third place on the roster. |
